(insights)

Insights

Tech moves fast. The human touch makes it stick. We write about design, technology, and the people caught in between. How AI is reshaping everything at breakneck speed, the surprises, the shifts, the moments that make us stop and think.

(Full story)

(Design)

(Technology)

(People)

Insights

Tech moves fast. The human touch makes it stick. We write about design, technology, and the people caught in between.

Design

9 min

Aug 29, 2025

Authentic Design vs AI Synthetic Content

A luxury brand's AI-generated campaign featured perfect pixels, flawless gradients, and impossible symmetry. Technically masterful but emotionally empty. Sales dropped 30%. Welcome to design's uncanny valley.

Design

9 min

Aug 12, 2025

AI Design Authenticity: Why Perfect Becomes Boring

AI can create perfect photos, write stories, and fake reviews. When everything looks flawless, nothing feels real. Our brains have learned to scroll past perfection. We crave authentic over artificial.

Design

9 min

May 15, 2025

Scalable Design Systems: Living Visual Languages

Brands are moving from static guidelines to living systems. Flexible frameworks let teams explore new directions while keeping consistency intact. Scalable design languages are becoming the backbone of identity.